Beewise Campaign 2024

Beewise is an investing app with ESG portfolios and with a minimum investing budget of 10€ per month. To increase the Italian community in 2024, it's important to communicate these key points with a consistent social strategy and a brand new campaign. The aim is to increase Beewise’s brand awareness among the youngest, using a fun and bold TOV. The insight is simple: once you start the first investment, time takes on a very different value even if it looks like you're wasting it.